How it all works
01 - Discovery
We require access and we have a few initial questions, nothing too heavy
We will obviously need access to your Google Ads account, Analytics, and anything tools you may use to aid or track performance. We do not require usernames and passwords so please do not under any circumstances send them over. We will gain access through the method Google recommends which is the safest for both of us.
Questions we have at this stage are just about your intentions, what you have done in the past and results from that, and what your current agency may or may not be doing, the types of questions that do not require too much prep beforehand.
02 - Analysis
During this stage we go to work, we are analysing current performance, looking for insights beyond what we already know, calculating where we can make improvements, where we can further improve on the positives, and what areas can be completely cut.
During this stage our key mantra here is profitability. Where is it coming from, what keywords drive it, which products are the most profitable, what products are the least, and does this align with what we know in the business? You would be very surprised to find this is rarely the case.
Stage two will usually take anywhere between 5-7 business days and is totally dependent on how big the account is and how much we need to go through.
03 - Findings
This stage is self-explanatory, we have compiled everything and we want to show you what we have found. We are truly transparent here and don’t leave any stone unturned, and we don’t hold anything back. When the call is finished all the information can be sent to you should you wish and is yours to keep no matter what.
It is rare at this stage we haven’t found areas to add value to but it does happen. Should it happen, we would report this back to you with the very few marginal improvements we have found and wish you luck as you do not need us. When we are willing to put our money where our mouths we need to know what our limits are and we are not in the business of false promises or over-delivering and underperforming.
This whole process should take no longer than 7-10 working days.
Finding the right PPC agency can be a maze
That’s why we wanted to make this as easy as possible and give you this chance to sit down with us and hear our strategy, how we work, what kind of results you have been achieving, and most importantly, what kind of results you could and would like to be achieving.
In plain English, we will detail the potential opportunity you have, what it is going to take to achieve that, and lay everything out in front of you in a manner that leaves you with a decision based on whether or not you believe we can achieve what we will happily guarantee.
We’re happy to put our fee where our mouth is
We’re not afraid to back ourselves and put our money where our mouth is, after all this is a results-driven business and you shouldn’t be expected to pay the penalty for a lack thereof, right? If we make you a promise about what we can achieve with your campaigns in the first 6 months and we miss the mark, then you do not pay us going forward until we do. No contractual terms on this, just an honest and open approach that we leave fully in your hands.
Thankfully we are very good at what we do which has seen us work this way for 13+ years now.
What more do you need?
We can tell you in fine detail how to improve your Google Ads account performance, working with us we would be more than happy to work to an agreed set of KPIs that sees us work for free if we do not hit them. We are proactive, we will challenge you on your own growth, we are accountable, and above all else visible. We don’t hide behind anything, we want to meet regularly, we want, in fact, we demand you are too, this is the only way we can achieve excellence if we are all on board.
So if you still need more convincing, just get in touch with us here for an impromptu chat and let’s see where that takes us.
Ready to get started?
Just follow the link and add as much detail as you think is necessary.
We are a valued partner that works alongside them to proactively grow their business and make PPC/Google Ads their hardest-working sales channel and we have been doing this successfully since 2009!